Ownership mapping

Mozilla Firefox and Microsoft Edge rely on our ownership-mapping intelligence to power default privacy protections.

Customer

Microsoft and Mozilla provide tracker-protection features that depend on accurately determining whether a resource is operating as a first-party or third-party on a given site.

Challenge

Determining digital ownership across millions of sites and apps requires precise, continuously updated intelligence. Without it, accurately distinguishing first-party from third-party data collectors is extremely challenging.

Solution

By adopting our comprehensive entity-ownership dataset, Mozilla and Microsoft obtained an automated, accurate view of web-property relationships across the ecosystem.

Result

With reliable ownership intelligence, Firefox and Edge can enforce stronger tracker-protection defaults without misclassifying legitimate first-party services or overblocking trusted integrations.

Google’s Chrome browser strengthened its privacy capabilities with our ownership-mapping intelligence.

Customer

Chrome’s existing entity mapping system, Related Web Sets, depended on publishers to submit groups of related domains, a manual approach that proved difficult to scale.

Challenge

Determining digital ownership across millions of sites and apps requires precise, continuously updated intelligence. Without it, accurately distinguishing first-party from third-party data collectors is extremely challenging.

Solution

Google integrated our authoritative entity-ownership dataset, giving Chrome a complete, automated view of which web properties belong to the same organization.

Result

With reliable ownership intelligence, Chrome created a privacy enhancement feature without the risk of mislabeling compliant first-party entities or inadvertently excluding domains meeting their list criteria.