Case Study
Leading Consent Management Platform Integrates Disconnect for Tracker Intelligence
Consent management platforms can tell you if a visitor consented. None of them can tell you what's actually tracking your visitors. A leading consent management platform integrated Disconnect's tracker protection data and entity mapping to close that gap, powering automated compliance scanning across millions of websites.
The Gap in Consent Management
Every website that collects data needs a consent policy. But consent management tools face a fundamental problem: they can manage the consent workflow, but they can't independently identify what's actually tracking users on a given site.
Which scripts are trackers? What category do they fall into: advertising, analytics, fingerprinting? Who owns each tracker domain, and what's the parent entity? Is a domain first-party or third-party? No consent management platform has built this intelligence in-house. Without it, consent policies are incomplete, and compliance gaps go undetected.
Detection
What's actually a tracker on this site?
Classification
What category: advertising, analytics, fingerprinting?
Ownership
Who owns this domain? What's the parent entity?
The Solution
The platform integrated Disconnect's tracker protection data and entity ownership intelligence directly into their compliance products, powering detection, classification, and consent gap analysis.
Tracker Protection Data
Disconnect's continuously maintained tracker classification, the same data trusted by Firefox, Edge, and Chrome, identifies and categorizes every tracker on a site by type: advertising, analytics, fingerprinting, social, and more.
Entity Ownership Mapping
Disconnect's entity dataset maps domains to parent companies, subsidiaries, and corporate hierarchies, distinguishing first-party from third-party relationships at scale. Essential for accurate consent classification.
What This Enables
Automated Tracker Detection at Scale
Scan any website and immediately identify every tracker present: what it is, what category it falls into, and whether it's covered by the site's consent policy.
First-Party vs. Third-Party Classification
Disconnect's entity mapping resolves whether a tracking domain belongs to the site owner or a third party, a distinction that determines consent requirements under GDPR and CCPA.
Consent Gap Identification
Surface trackers that are active on a site but missing from its consent policy. These are the compliance gaps that expose organizations to regulatory risk.
Continuously Updated Intelligence
Disconnect's tracker lists and entity data are updated continuously, the same cadence that powers protection for 350 million browser users. Compliance scanning stays current without building in-house classification infrastructure.
Why Disconnect
350M+
Users protected by the same tracker data
4
Of the top 5 browsers trust Disconnect's classification
15
Years of tracker classification expertise
10M+
Websites scanned daily
Ship privacy features without building the data layer
Embed production-grade tracker intelligence into your product. The same data trusted by Firefox, Edge, and Chrome. Delivered via API or custom integration.
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