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How the Privacy Icons work

Privacy Icons shows you a set of icons for every site you visit and search result you see. At a glance, you'll understand the most important terms from a website’s privacy policy and other information about how your data is collected, used and handled. To learn more check out our FAQ.

  • Easily customize icons Choose what icons to display.
  • See icons in search results See data about websites before you visit.
  • Icons on over 5000 websites Learn about the websites you frequent.

Meet the Privacy Icons

These icons evolved from a Mozilla-led working group that included some of the most prominent privacy organizations, like the Electronic Frontier Foundation, Center for Democracy and Technology, and W3C. Privacy Icons is powered by data from the TRUSTe Privacy Policy Database, which includes in-depth analysis of the privacy policies of thousands of websites around the world.

  • Expected Use
    Expected Use

    Does this website’s privacy policy disclose whether data it collects about you is used in ways other than you would reasonably expect given the site’s service?

    Red = Yes, without choice to opt-out. Or, undisclosed.

    Yellow = Yes, with choice to opt-out.

    Green = No.

    Gray = Info unavailable.

  • Expected Collection
    Expected Collection

    Does this website’s privacy policy disclose whether it allows other companies like ad providers and analytics firms to track users on the site?

    Red = Yes, without choice to opt-out. Or, undisclosed.

    Yellow = Yes, with choice to opt-out.

    Green = No.

    Gray = Info unavailable.

  • Precise Location
    Precise Location

    Does this website’s privacy policy disclose whether the site or service tracks a user’s actual geolocation?

    Red = Yes, possibly without choice.

    Yellow = Yes, with choice.

    Green = No.

    Gray = Info unavailable.

  • Data Retention
    Data Retention

    Does this website's privacy policy disclose how long they retain your personal data?

    Red = No data retention policy.

    Yellow = 12+ months.

    Green = 0-12 months.

    Gray = Info unavailable.

  • Do Not Track
    Do Not Track

    Does this website comply with a user’s Do Not Track browser preference?

    Green = Yes.

    Gray = Info unavailable.

  • Children Privacy
    Children Privacy

    Has this website received TRUSTe’s Children’s Privacy Certification?

    Green = Yes.

    Gray = No.

  • SSL Support
    SSL Support

    Does this website support secure communications over HTTPS by default?

    Red = No.

    Green = Yes.

  • Heartbleed
    Heartbleed

    Is this website vulnerable to the heartbleed bug?

    Red = Vulnerable.

    Yellow = Unknown.

    Green = Safe.

    Gray = N/A, not HTTPS.

  • TRUSTe Certified
    TRUSTe Certified

    Has this website received TRUSTe’s Privacy Certification?

    Green = Yes.

    Gray = No.

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Creative Commons License
The icon images and definitions are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.