Customer
A consent management platform serving thousands of organizations needed to add authoritative tracker detection and classification to their compliance products. Their platform could manage the consent workflow, but could not independently identify what was actually tracking users on a given site.
Challenge
Consent management platforms face a fundamental intelligence gap. They can deploy consent banners and manage preferences, but they cannot classify which scripts are trackers, what category they fall into, or map them to parent entities. Without this intelligence, consent policies are incomplete and compliance gaps go undetected across customer websites.
Solution
The platform integrated Disconnect's continuously maintained tracker protection data and entity ownership mapping directly into their compliance products. Disconnect's classification, the same data trusted by Firefox, Edge, and Chrome, identifies and categorizes every tracker by type. The entity dataset maps domains to parent companies and corporate hierarchies, distinguishing first-party from third-party relationships at scale.
Result
The integration enables automated compliance scanning across millions of websites: identifying every tracker present, classifying it by category, mapping it to its parent entity, and surfacing gaps between what is tracking visitors and what is covered by the site's consent policy.
Impact
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What to expect